Difference between revisions of "Sales deck"
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− | Some information about marketing collateral for the MWStake marketing sponsorship campaign. | + | Some information about marketing collateral for the MWStake marketing sponsorship campaign. Below is the working Sales Deck Construction: |
+ | * [[Sales deck/Sales Deck Construction|Sales Deck Construction]] | ||
Line 8: | Line 9: | ||
# Bryan | # Bryan | ||
+ | |||
+ | ==What is a deck and why do we need it?== | ||
+ | A presentation, in slide format and with a nice look & feel, that we present or pitch to potential members. Decks help potential members feel connected to our community, understand our proposition, get 'wowed' by what we do and ultimately end with a call to action to become a member. | ||
+ | |||
+ | ==Format== | ||
+ | Most good presentations include the 4 concepts below in the introduction: | ||
+ | # Know your audience | ||
+ | #* The presentation/deck should be tailored to the intended audience. What are the different prospects we are aiming for? | ||
+ | #*# Developers/Consultants | ||
+ | #*# Companies/Organizations/Agencies | ||
+ | #*# Power Users/Admins | ||
+ | # Capture audiences attention | ||
+ | #* Some statistics about how used the MediaWiki software is? I thought that was the data we got from Mark/Violet, but it looks like that might be more for sponsorship leads? | ||
+ | # Establish expertise | ||
+ | #* Who are we | ||
+ | # Reveal topics | ||
+ | #* We want you to be a sponsor, here's how the goals of MWStake align with your needs | ||
==Subjects== | ==Subjects== | ||
− | # | + | # Awareness raiser |
+ | #: ''Why should I read this deck?'' | ||
+ | #: You love open source and the power of the engine behind Wikipedia? Us too. We are here to improve your experience. | ||
+ | # Mission statement | ||
+ | #: Claim could be something like "Ensure MediaWiki becomes and stays the best fit open source wiki for knowledge sharing and documentation" | ||
+ | #: See also [[mw:MediaWiki_Stakeholders%27_Group/Mission|our mission]] | ||
+ | # Statistics and numbers supporting our proposition | ||
+ | # History and Activities | ||
+ | #: ''Proof that we can do it'' | ||
+ | #: Since 2014, MWStake has been caring about the needs of MediaWiki maintainers. | ||
+ | #: We raise the flag in MediaWiki events and discussions; develop and standardize functionality; exchange experience; create a network | ||
+ | #: See our annual reports, e.g. [[mw:MediaWiki_Stakeholders%27_Group/Annual_Report_2018|2018]]. | ||
+ | # Topics | ||
+ | #: ''What did we focus on?'' | ||
+ | #: Installation (Meza, Composer RfC), Integration (LDAP), Use cases (Fantastic MediaWikis Track), Networking (EMWCon) | ||
# Our Team | # Our Team | ||
− | # | + | #: MWStake's current members are high profile members of the MediaWiki community. |
− | # | + | #: Many of us use or maintain MediaWiki in a professional environment, in corporations, highly visible sites or as consultants (''find a better word, consultant always has a smell of "I want to make money"'') |
+ | # Corporation structure and ecosystem | ||
+ | #: ''Most people will want to hear how we are related to Wikipedia and its ecosystem.'' | ||
+ | #: MediaWiki Stakeholders' Group is a recognized Wikimedia affiliation. | ||
# Eco system (MediaWiki community, users) | # Eco system (MediaWiki community, users) | ||
# Membership | # Membership | ||
+ | #* [[Bylaws/Dues|Membership cost]] | ||
+ | # Benefits | ||
+ | #* [[Bylaws/Dues|Membership benefits]] (should eventually have an expanded page detailing benefits | ||
+ | |||
+ | ==Payoff== | ||
+ | High level marketing "brand" | ||
+ | * Ensure MediaWiki becomes and stays the best fit open source wiki for knowledge sharing and documentation | ||
+ | * Free your knowledge | ||
+ | * The worlds best opensource wiki | ||
+ | * The worlds best opensource knowledge management solution | ||
+ | * Share the sum of the knowledge of your organization | ||
+ | * Some of the [[Bylaws#The_Corporation_will_engage_in_Activities_to_support_this_purpose:|Vision and Goals]] | ||
+ | * The worlds knowledge platform | ||
+ | * Your Wiki, Our Passion | ||
+ | * Your Wiki, Our Support | ||
+ | |||
+ | ==Statistics== | ||
+ | * [https://wikistats.wmflabs.org/ WikiStats] | ||
+ | * [https://wikiapiary.com/wiki/Main_Page WikiApiary] | ||
+ | * [https://docs.google.com/presentation/d/1iN7cXist50N9N0ijTyMeeHxPrmPAwDu4dxSUqbB8DlE/edit#slide=id.g148809060a_0_43 MWStake MediaWiki Presentation] | ||
+ | * [https://pingback.wmflabs.org Pingback] | ||
+ | |||
+ | ===Requested data=== | ||
+ | #views | ||
+ | #searches | ||
+ | #visitors | ||
+ | #users | ||
+ | #wikis | ||
+ | #edits | ||
+ | #editors | ||
+ | #pages | ||
+ | #community members |
Latest revision as of 10:20, 5 June 2020
Some information about marketing collateral for the MWStake marketing sponsorship campaign. Below is the working Sales Deck Construction:
Contents
Team[edit]
- Eric-Jan
- Markus
- James
- Bryan
What is a deck and why do we need it?[edit]
A presentation, in slide format and with a nice look & feel, that we present or pitch to potential members. Decks help potential members feel connected to our community, understand our proposition, get 'wowed' by what we do and ultimately end with a call to action to become a member.
Format[edit]
Most good presentations include the 4 concepts below in the introduction:
- Know your audience
- The presentation/deck should be tailored to the intended audience. What are the different prospects we are aiming for?
- Developers/Consultants
- Companies/Organizations/Agencies
- Power Users/Admins
- The presentation/deck should be tailored to the intended audience. What are the different prospects we are aiming for?
- Capture audiences attention
- Some statistics about how used the MediaWiki software is? I thought that was the data we got from Mark/Violet, but it looks like that might be more for sponsorship leads?
- Establish expertise
- Who are we
- Reveal topics
- We want you to be a sponsor, here's how the goals of MWStake align with your needs
Subjects[edit]
- Awareness raiser
- Why should I read this deck?
- You love open source and the power of the engine behind Wikipedia? Us too. We are here to improve your experience.
- Mission statement
- Claim could be something like "Ensure MediaWiki becomes and stays the best fit open source wiki for knowledge sharing and documentation"
- See also our mission
- Statistics and numbers supporting our proposition
- History and Activities
- Proof that we can do it
- Since 2014, MWStake has been caring about the needs of MediaWiki maintainers.
- We raise the flag in MediaWiki events and discussions; develop and standardize functionality; exchange experience; create a network
- See our annual reports, e.g. 2018.
- Topics
- What did we focus on?
- Installation (Meza, Composer RfC), Integration (LDAP), Use cases (Fantastic MediaWikis Track), Networking (EMWCon)
- Our Team
- MWStake's current members are high profile members of the MediaWiki community.
- Many of us use or maintain MediaWiki in a professional environment, in corporations, highly visible sites or as consultants (find a better word, consultant always has a smell of "I want to make money")
- Corporation structure and ecosystem
- Most people will want to hear how we are related to Wikipedia and its ecosystem.
- MediaWiki Stakeholders' Group is a recognized Wikimedia affiliation.
- Eco system (MediaWiki community, users)
- Membership
- Benefits
- Membership benefits (should eventually have an expanded page detailing benefits
Payoff[edit]
High level marketing "brand"
- Ensure MediaWiki becomes and stays the best fit open source wiki for knowledge sharing and documentation
- Free your knowledge
- The worlds best opensource wiki
- The worlds best opensource knowledge management solution
- Share the sum of the knowledge of your organization
- Some of the Vision and Goals
- The worlds knowledge platform
- Your Wiki, Our Passion
- Your Wiki, Our Support
Statistics[edit]
Requested data[edit]
- views
- searches
- visitors
- users
- wikis
- edits
- editors
- pages
- community members